If even a minority save the track – and perhaps even become real fans – it’s an incredible opportunity for artists. A single placement can make an artist’s career, giving them a huge, brand new audience the likes of which only radio stations have been able to offer before. With potentially millions of listeners on a single playlist, returning every week to hear which new tracks have been added, the potential for discovery within playlists cannot be understated. They have become so influential in the new age of music streaming that they have been described as replacing the album in terms of how people listen to music most commonly.
Like the most powerful possible evolution of mix tapes on cassette, they offer a refined selection of tracks collected into one stream-able list based on mood, genre, themes, or whatever takes the playlist creator’s fancy. Playlists have transformed how many of us listen to music in recent years. Image credit: Cofohint Esin Connecting musicians with playlist curators, Playlist Push offers huge potential for artists to reach millions of listeners through some of the top playlists online.
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